Point your camera at the QR code
on Karreeb® tea packaging
Point your camera at the QR code
on Karreeb® tea packaging
by Karreeb®
From your cup to the farm that grew it
Loading your AR experience...
You're about to explore the complete journey of your Karreeb® heritage tea, from the highland plantations to your cup.
This AR experience has 5 interactive stages:
How it works:
● Explore each stage at your own pace
● Tap AR hotspots for interactive details
● Learn about tea production and heritage
Explore the lush plantations where the finest tea leaves are grown. Tap AR hotspots to explore.
The journey begins in the lush highlands where generations of skilled farmers cultivate the finest tea leaves. Tap AR hotspots above to explore.
Did you know?
Highland tea gets its distinctive flavour from the cool mountain climate where Karreeb sources its leaves.
Your journey started here
QR code on Karreeb® tea packaging
Scanned to launch the AR experience
Explore lush highland plantations where the finest leaves are grown
Watch skilled workers hand-pick the two leaves and a bud
Traditional methods: withering, rolling, oxidation, and careful drying
Rigorous testing and heritage packaging ready for UK and international export
The final brew: connecting your cup back to the farm where it all began
Cup to Farm is Karreeb®'s augmented reality experience that connects you to the heritage and craftsmanship behind every cup of tea.
Using AR technology, you can explore the complete journey from highland tea gardens to your cup — all triggered by scanning the QR code on your Karreeb® tea packaging.
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