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Karreeb®
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Point your camera at the QR code

on Karreeb® tea packaging

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Cup to Farm

by Karreeb®

From your cup to the farm that grew it

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Cup to Farm
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Welcome to Cup to Farm

You're about to explore the complete journey of your Karreeb® heritage tea, from the highland plantations to your cup.

This AR experience has 5 interactive stages:

1 Tea Gardens
2 Harvesting
3 Processing
4 Quality & Packaging
5 Your Cup

How it works:

● Explore each stage at your own pace

● Tap AR hotspots for interactive details

● Learn about tea production and heritage

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Cup to Farm
karreeb.co.uk
AR LIVE
1 Gardens
2 Harvest
3 Process
4 Quality
5 Your Cup

Tea Gardens

Explore the lush plantations where the finest tea leaves are grown. Tap AR hotspots to explore.

Highland Hand-picked Heritage blend
1 of 5 stages
Stage 1 of 5
AR LIVE

Tea Gardens

Stage 1

The journey begins in the lush highlands where generations of skilled farmers cultivate the finest tea leaves. Tap AR hotspots above to explore.

Altitude: Highland Hand-picked Heritage blend Spring flush Elevation: Highland Premium grade

Did you know?

Highland tea gets its distinctive flavour from the cool mountain climate where Karreeb sources its leaves.

‹ Back
Journey Map

Your journey started here

QR code on Karreeb® tea packaging

Scanned to launch the AR experience

Tea Gardens

Explore lush highland plantations where the finest leaves are grown

1

Harvesting

Watch skilled workers hand-pick the two leaves and a bud

2

Processing

Traditional methods: withering, rolling, oxidation, and careful drying

3

Quality & Packaging

Rigorous testing and heritage packaging ready for UK and international export

4

Your Cup

The final brew: connecting your cup back to the farm where it all began

5
Overall Progress 45%